Discover the power of your story

We are entangled in narratives.

Have you ever stopped to ponder the tale your brand is spinning?

Through our collaborative exploration, we will uncover the essence of your brand and let it take root in the power of story.

Outdoor portrait photograph of Sarah-Lambert Cook, owner and narrative consultant at Rooted Narratives.

At Rooted Narratives, I am passionate about the art of brand narrative.


It's not just about spinning tales; it's about crafting a strategic narrative that speaks to your audience, captures the soul of your brand, and makes you utterly unforgettable.

Together, we'll plunge deep into the layers of your brand, excavating the stories that have shaped your past, define your present, and hold the key to your future. I'll be right by your side, ears wide open, soaking in your insights, dreams, and aspirations, and weaving them into a narrative tapestry that truly embodies the essence of your business.

This strategic narrative will be your trusty compass, guiding you through stormy decision-making seas, strengthening the bonds within your team, and propelling your brand to new heights.

So, whether you're a small startup or a seasoned company, let's embark on this storytelling adventure together. Buckle up, because we're about to discover the power of narrative and take your brand to places you've only dreamed of. Ready? Let's go!

Client Stories

“Working with Sarah-Lambert/Rooted Narratives was the best decision I have made for my business this year. Even after taking marketing courses and having a pretty good idea of my brand, my time with Rooted Narratives made a huge difference in my frame of mind and practical strategies. Sarah-Lambert did a content audit and took my various scattered ideas and turned them into a concrete content calendar. I loved the way she structured everything from Instagram posts to newsletters around a monthly focus that always tied back into the narrative she had woven together for my brand. It felt true to my company and myself. Having that framework spares me from wasting time wondering what to post about because I can refer to the monthly topics as well as my brand narrative.

The brainstorm sessions were priceless. After discussing areas where I want to grow or new offerings to introduce, Sarah-Lambert found solutions and new ways of approaching things I would not have thought of. Down to when would be a good release date or what brand might be good to contact.

I also loved that Rooted Narratives provided a few very practical things that helped get me rolling. Sarah-Lambert pulled reviews and strong copy from my existing website and social media and added new writing and a comprehensive hashtag list to refer to. She also sorted these into topics!

Working with Sarah-Lambert was a delight. She is smart and kind. Most of all she was encouraging and it was obvious that she was truly invested in my success.”

Chelsea Macor Photography